ART OF BRANCHES_BRANCHES OF ART
The Drachensee trust sponsored a competition in order to find a solution for a cost-effective change in the landmark listed facade of its building, in order to generate more attention without smothering the senses of visitors and passers-by.
The Artegrale is a place for art and culture, where numerous expressive forms of art are like painting, theatre, acting, dance and literature can interact and connect.
My goal is to give the Artegrale a stronger presence in the urban area and to attract attention and interest of visitors and passers-by. The facade should guide the looks and lead them to the art. The writing serves as contentual signpost and leads the attention the facade and the institution Artegrale itself.